TEST
TEST

Lenovo is the largest manufacturer of personal computers and other electronics with a 20% share of the global market. But despite the leadership position in the Ukrainian market, consumers had stereotypes that it was “cheap” and “Chinese” in a bad sense of the word. The trail of this reputation did not allow consumers to notice the main thing: Lenovo is a progressive brand that creates truly innovative products. A tablet with a built-in projector, a transformer with a removable keyboard, and a graphic tablet—this is how a revolutionary thinks, not an imitator. Based on that, we began to build a new communication campaign.

Планируешь хорошо провести время? Ты уже максимально близок к этому! Ведь у нас есть все для реализации твоего желания, дорогой друг. Теперь организовать крутое, стильное мероприятие с приятной и творческой атмосферой, стало проще. Ведь это можно сделать в многофункциональных арт-пространствах SP Studio.

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A tablet with a built-in projector, a transformer with a removable keyboard, and a graA tablet with a built-in projector, a transformer with a removable keyboard, and a graA tablet with a built-in projector, a transformer with a removable keyboard, andA tablet with a built-in projector, a transformer with a removable keyboard, and a graA tablet with a built-in projector, a transformer with a removable keyboard, and a graA tablet with a built-in projector, a transformer with a removable keyboard, and a gra 

 

A tablet with a built-in projector, a transformer with a removable keyboard, and a gra

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Assistant director: Andrei Boyar | Operator stadikam: Maxim Salo | Linear Producer: Anton Kolosovsky, Vitaliy Denchuk | Installation: Dmitry Arkhipovich | Choreographer: Andrey Sidorko | Art-director: Oganes Melkonyan | Stylist: Evgenia Skavarska | Gopher: Timothy Gerashchenko | Make-up artist: Svetlana Rymakova, Leskova Yana | Hair: Andrei Politayev | Motion designer: Bykova Maria | Motion graphics: Onufriychuk Roman | Music, Text, Sound Production: Vanek Klimenko, Stas Chornyy